The Role of Product Management in a Software Products Company
نویسنده
چکیده
Throughout the software products industry, companies everywhere strive for a common goal: to develop and deliver a software product that reaches a dominant position in the marketplace. To achieve this goal, the software team must deliver the right product to the market -one that meets the individual user's needs, has the right features, and delivers the right benefits, including economic advantages for users and other stakeholders. For even if the company is the proud owner of a very successful marketing program, or has other nontechnical assets in its war chest, the product must still be "good enough" to overcome the intense competitive pressures in the marketplace and maintain the company's strong position.
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